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Zofran ad surge signals heightened litigation interest

3/31/2015

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Monthly mass tort ad spending targeting the anti-nausea drug Zofran and its manufacturer GlaxoSmithKline, increased by over 8,000% in February -- the largest spike for any drug or medical device featured in mass tort ads in over 6 months.

Twenty-five law firms sponsored over 1,300 ads featuring Zofran last month at a combined cost of approximately $2 million.

By comparison, under $25,000 was spent to air fewer than 200 ads in January.


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The advertising blitz follows the filing of lawsuits against GlaxoSmithKline alleging that the drug caused birth defects in children born to women who took Zofran while pregnant.

Over 95% of the spending on Zofran mass tort ads was devoted to spots for broadcast on national networks -- reflecting the expected national scope of the litigation.

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More Zofran mass tort ads were broadcast on local broadcast networks in Boston, Philadelphia, and Bakersfield than any other local media market.
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In 2012, the US Department of Justice announced that GlaxoSmithKline would pay more than $1 billion to settle claims that it illegally marketed medications for off-label, unapproved uses including allegations that the company promoted Zofran, approved only for post-operative nausea, for treatment for morning sickness in pregnant women.

Zofran Mass Tort Ads Broadcast in February
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