Mass Tort Intelligence

The Threat

Mass tort litigation threatens reputations, customer and investor relationships, and the bottom line.

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The Warning Signs

This threat can be anticipated and prepared for by monitoring and analyzing the warning signs telegraphed by mass tort TV advertisements.


Our data covers television advertising in 210 media markets as well as on 11 national broadcast networks and more than 80 national cable networks. 

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In 2013, we recorded approximately 500,000 mass tort TV advertisements broadcast at an estimated cost of over $100 million.

The Value of Knowing

Monitoring and quantifying mass tort TV ads can indicate:

• The targets of the litigation
• The source of the threat
• The size of the threat
• Whether the threat is increasing or decreasing 

Once known, the threat can be mitigated through more accurate preparation and budgeting and early reassurance of key stakeholders. 

Improved Litigation Outcomes

The advance warning provide by our data improves litigation outcomes by: 

• Analyzing correlations between advertising saturation and subsequent filings of Adverse Event Reports and lawsuits
• Uncovering biases held by plaintiffs and potential jurors who were exposed to the ads
• Anticipating which plaintiffs' firms are accumulating inventories of claims
• Establishing prior warnings made to plaintiffs via mass tort ads

Our Work

Contact us to discuss how our products may benefit you.

Some samples of our work can be found below.

The Silverstein Group also publishes a monthly overview of national trends in attorney product liability advertising.  Recent reports can be found here.

Sample Monthly Monitoring Report Executive Summary

Sample Monthly Monitoring Data Report

Sample Data Visualizations from Comprehensive Reports of Past Advertising